NER Alliance Day 2018


Thursday 15th March 2018

*Please note on the 14th March a networking drinks event will be taking place, details are below

8:00 AM – 5:00 PM


Novotel Amsterdam Schiphol Airport

Taurusavenue 12

Hoofddorp 2132 LS, Netherlands

On the 14th March, National Instruments will be hosting a networking drinks event with a small selection of h'orderves the evening before our Alliance Day. This will commence at 7.00pm at the Novotel Amsterdam Airport Schiphol at the Galaxy Deck. Please ensure you RSVP to this event during your registration, in order for us to cater for everyone.
NER Alliance Day is a full day event, providing attendees with the opportunity to meet senior NI staff from Sales, Systems Engineering & Marketing.  This comprehensive agenda will comprise of both a business and technical track, which will include discussions around the Sales & Marketing Strategy, Technology Updates & Partner Treatment. In addition to this full programme, we will also be announcing our tenure awards.


Please note: The below agenda is subject to change. To access the full version click here


08.30 - 08.45

Introduction & Welcome

Jack Bering - NER Regional Partner Manager & Joe Woodford - NER Partner Sales Manager

08.45 - 09.25

  Keynote - Growth Through Focus

Robert Morton - EMEIA Sales & Marketing Vice President

09.25 - 10.05

NI's Account Management Strategy

Richard Silley - NER Regional Field Sales Manager

10.05 - 10.15

LabVIEW NXG Update

Jonah Paul - Senior Group Manager

10.15 - 10.45
Coffee Break & Networking
10.45 - 11.30

 Partner Channel Enablement & Treatment

Jack Bering - NER Regional Partner Manager & Joe Woodford - NER Partner Sales Manager

 New Technologies for Alliance Partners

Erik van Hilten - NER Senior Field Marketing Engineer 

11.35 - 12.20

The World of Social Media Marketing

Inge Wieland - EMEIA Social Media & Paid Search Lead

Explore what LabVIEW NXG Means for the Future of LabVIEW

Jonah Paul - Senior Group Manager 

12.20 - 13.20 Lunch & Networking   
13.20 - 13.50

Awards & Anniversaries

Robert Morton - EMEIA Sales & Marketing Vice President & Jack Bering - NER Regional Partner Manager

13.55 - 14.40

 Shaping our Competitive Edge - NI's Focus on Industries & Applications

Casper Klop - NER Marketing Manager

What is the best NI Software for my RF System?

David Ek - Systems Engineer

14.40 - 15.10
  Coffee Break & Networking
15.10 - 15.55

Marketing Engagement with Partners

Casper Klop - NER Marketing Manager

Scale Up with NI Server Based Technologies

Erik van Hilten -  NER Senior Field Marketing Engineer 

16.00 - 16.30

Wrap Up - NER Alliance Day 2018 - Town Hall Discussion, Raffle & Partner of the Year

Novotel Amsterdam Schiphol Aiport has kindly provided our delegates with a promotional code which is: National Instruments March 2018 
Please book your accommodation by emailing: as soon as possible to avoid missing out. 
How to get to the event 
Novotel Amsterdam Airport Schiphol is within walking distance of Hoofddorp Station, 4 minutes by train from Amsterdam Airport Schiphol and 20 min by train from Amsterdam's city centre.
Bus 300/310 
Station Hoofddorp
Parking The cost for parking is €2.00 per hour, with a maximum of €15.00 per day.